Episode Summary: Fred Crawford
Turnaround Specialist
Fred Crawford played for the MSU basketball program in the mid ‘80s, but wisely decided to focus on school. He worked his way to the top of AlixPartners, a New York firm specializing in turnaround and restructuring, including arguably the best-known turnaround in corporate history: General Motors. “One thing you learn quickly: time is not your friend, and neither is perfection. You have to move fast, and if 80-percent of your plan is working, you’re doing great.”